Arya
Arya is an automated sourcing a.i. that identifies what makes a high-quality candidate through machine learning, big data, and behavioral pattern recognition. For this project, I have created the logo and logotype, revamped the UX and UI designs, worked on both digital and print promotions.
The logo and logotype was my first Arya project. I worked with my Sr. Marketing Manager to come up with how Arya should look and feel. From there I compiled inspirations for a moodboard then worked on a few iterations. We then considered all the fonts that would fit the feel we were looking for, ultimately we went will creating the fonts in-house.
For the UX and UI of Arya, I worked with my Sr. Marketing Manager. We researched what was successful and what wasn't. Looked at reviews that our IT and Sales Team had collected. Then made sense of the feedback to create a modern and simple design for a heavily data driven software.
I have worked on graphics for email campaigns, social media ads and powerpoint presentations. My print work for Arya includes brochures, folders, business cards and overview sheets.
Although a demanding project, it was compelling to see Arya bloom from its infancy to where it is now.
